Many of you know that ROVING is not a stand alone book - rather she is part one of a five part collection called SPIN. The second book in the SPIN collection, BATT, is currently in the Happy Mail stage - the best of all the stages! This stage is characterized by the near constant arrival of beautiful packages from around the globe from amazingly talented fiber artists to support BATT.
One of these artists is Sayra of Atomic Blue.
Opening up an Atomic Blue package is an experience all on it's own.
This woman seriously rocks out the packaging and branding game! From the sticker on the outside of the mailer down to the labels - each step screams Atomic Blue. You don't often come across branding this powerful in the crafty world.
If the packaging wasn't enough fun the actual fiber!
Oh boy the fiber.
Look at the texture that's popping out of these little bundles from the get go. I adore how Sayra has chosen barely processed locks in place of roving in many places, that single step goes so far in terms of texture and personality.